
Softscape Sales Strategies with Coivic!

SMART START | Event @ Connon Nurseries| March 18-19-20, 2025
Are you spending too much time fighting fires?
For Businesses in Distress: Survival First
If your company is stretched thin—lacking cash, people, or systems—you’re not alone. Many owners wear too many hats (sometimes 25 or more!), juggling 1,200 accountabilities with limited resources. Here’s a key step: shed hats strategically. Focus on survival, not profit-first myths. For example:
Optimize cash flow: Switch to bi-weekly payroll or delay bill payments to 30 days.
Simplify assets: Expensive vehicles or equipment might be draining your resources—consider leaner options.
Invest in knowledge: Even a quick 2-3 day business course can reveal what to do, what to avoid, and when to act.
Distressed companies can turn around, but it takes willpower, the right supports, and a clear plan. If your financials show a cash flow issue, solving that often clears the path forward.
For Businesses with Opportunities: Grow Smart
If you’re in a stronger position, growth is about more than revenue—it’s about reinvesting wisely. Revenue helps, but profitability lets you build systems, hire A-players, and expand strategically. Avoid overspending on marketing or trade shows, and instead:
Invest in intangibles: Knowledge and processes are the real game-changers.
Know your numbers: Understand your operations, risks, and opportunities to make informed decisions.
Leverage low-hanging fruit: Double down on what works and avoid shiny distractions.
A Universal Truth: Knowledge is Power
Whether you’re in distress or eyeing growth, education is the foundation. Owners who know their business—inside and out—consistently outperform those who don’t. From understanding financials to mastering operations, every step forward starts with knowing what to do and when.
Your Next Step
Take a moment to assess: Are you wearing too many hats? Is cash flow holding you back? Or are you ready to reinvest in your business’s future? Small changes—like tweaking payroll or simplifying assets—can make a big difference.
Want to capitalize on your opportunities and build a better business?